Time was that canned beer only had two associations. Either it was a 4-pack of Stella you drained while watching the brain-dead Saturday night film you found yourself in front of instead of doing something you hoped was better; or it was the tin of Purple Court Appearance you saw the local homeless man swigging as he shouted at his string-tethered dog. No, cans didn't have the best reputation as a beverage container, with their synonymy with downmarket misery. But like every run-down and unpromising thing in the 21st century, it ended up gentrified.
The Craft Brewers discovered the aluminium drinks container in, ooooh, around 2011, and they proceeded to regale us with it's numerous advantages. It's cheap, it's light and less costly to transport as a result. They stack well in fridges and take far less time to chill than bottles. The sealed lid prevents the ingress of beer-spoiling oxygen, and the extra surface area can be used as a "space" for artwork and copy telling the story of the beer and how AWESOME it is.
Or, on they other hand, they could be using the inherent opacity of metal to conceal the frankly unpleasant looking yeasty murkiness of most canned craft beer from unwary consumers.
Your mileage, as they say, may vary,
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